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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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082889
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08288900.003
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1990-09-17
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BUSINESS, Page 57Business NotesAIRLINESReturn of the Cheap Seats
When Continental Airlines set off a round of deep discounts on
Aug. 1, rival carriers hoped the price cutting would end by autumn.
But last week Trans World Airlines launched the fiercest fare war
in more than two years by slashing its lowest rates on round-trip
fall tickets. A typical reduction would cut the cheapest
Chicago-San Francisco fare from $323 to $198. The heavily
restricted discounts apply to tickets purchased by Sept. 1 for U.S.
flights from Sept. 9 to Dec. 15. Other airlines quickly matched the
cut-rate fares. Eastern, struggling to return to the air despite
a long strike by machinists, said it would offer discounts with
fewer restrictions beginning Sept. 7.